BRAND IDENTITY, GRAPHIC DESIGN, IDEATION, ILLUSTRATION, LOGO, GOOD STUFF, ETC.
BUEN DIA, BUENA GENTE.
I'M RENE, STANDING HERE ABOUT THREE YEARS AGO
IN FRONT OF MY CORNER STORE DECIDING THAT THERE'S NO BETTER TIME LIKE A PANDEMIC TO REEVALUATE MY LIFE CHOICES AND START
EARNING A LIVING BY DRAWING STUFF.
A few days later, Natalie, my wife and creative collaborator, helped me distill my approach and
came up with a name for the studio:
YUMA (what cubans on the island call the states
"se fue pa' la yuma")
YORK (the last name of the city I call home).
WORK:
Inspired by our surroundings and the latino culture
we've been raised with. Vibrant colors, organic
shapes and imperfect lines all brought together
to create images that make you happy.
GOALS:
Solve your illustration and design needs and foster a positive experience throughout our collaboration.
We want to make you feel like a neighbor,
not just a client.
LOCATION AND TOOLS:
Washington Heights home studio and primarily
digital tools (ipad, adobe suite, etc), but we're not
afraid to get our hands dirty with ink, posca pens,
acrylic paint, and polymer clays.
***
Some incredible businesses, brands and bands we've had the pleasure of working with :
ANTHROPOLOGIE | BEYOND HUNGER | BRAVADA INTERNATIONAL GROUP | BUUNNI | CAKE | CLOTH 159
COLUMBIA UNIVERSITY | DAPPER NOTES | FRANK | THE LA TIMES | NOMAA | SIMPLY GUM | THE 1975 | THE FILLMORE TEERICO | WAXAHATCHEE | WILCO | YOU ARE NOT ALONE
