THE G'ARVO
RESORT & SPA

BRAND IDENTITY | U/I

A legacy resort on the shores of Victoria, Australia looked to rejuvenate it’s identity to appeal to an international and design conscious audience.

Tone of voice in the campaign aimed to emphasize the relaxed atmosphere you experience when you stay at the resort, encouraging guests to not rush the day; if you wake up and its the arvo (afternoon) it’s still a g’day!
Website, both desktop and mobile, focused on reflecting that experience with minimal imagery and layout.